8 On-page SEO tips to supercharge your business content

On-page SEO is needed to make your business content fully optimized, writing exceptional content is not enough!

For your content to effectively rank in search you will need the power of OnPage SEO to adjust things like content, tags, format, and internal links.

This is an important process to improve search visibility and increase site traffic.

But how do you do it?

On-page SEO includes factors like –

🔹Title tags

🔹Keywords

🔹Internal links

🔹Alt Text

🔹Formatting/User experience

🔹URL structure

🔹Meta descriptions

All of these elements help search engines ‘read’ your content more effectively and use the on-page SEO you have performed to decide where it will rank in response to search queries.

1. Title tags

Spell out the hierarchy of your content using Title Tags, any content you create should contain this basic on-page SEO principle.

Use –

🔹H1 for the main title

🔹H2 for content headings

🔹H3 for sub-headings

This makes the content of your blog or article apparent to search engines and is helpful for content marketing.

Use Title Tags to create clear formatting, it will give your page a better onpage SEO structure, allowing it to be ranked and placed appropriately in search results.

Title tags are helpful for readers too. They enable visitors to read page content more easily, quickly, and efficiently.

2. SEO keywords

Keywords are essential to help search engines index your pages.

The quality of content has recently become a more important consideration than the keywords used, thanks to Google’s ‘helpful content update’ but they still need to be included to define what your article is about.

Add your primary keyword in the 1st few sentences of your article for context.

3. Internal links for on-page SEO

Content links create connections and website structure and search engines discover your content by crawling through the links that lead to connected pages.

Links can be –

🔹Internal

🔹External

🔹Contextual

Internal links lead to other pages on your website, external links go to other sites

Contextual links also lead to your own site’s pages to highlight related content.

For example, an article about marketing may mention on-page SEO, so the phrase ‘on-page SEO’ can be linked to a page with more detail on the subject.

A word highlighted in this way is known as ‘anchor’ text.

4. Alt text

A great way to keep the reader’s interest is by adding quality images to your content, humans are visual creatures after all.

But there is a downside to using quality photos or pictures.

The size!

Image resolution and pixel density can cause slow load times, so use them carefully.

You will also need to include Alt Text for any images, this is descriptive text that appears if images fail to load.

It is becoming a best practice to assist users with visual impairment and improves site accessibility.

5. Page formatting for on-page SEO

Writing a great article can mean making it visually appealing as well as interesting to read.

Page formatting may not seem like a big deal, but it can actually make a difference in terms of on-page SEO and how your page ranks.

Search engines don’t take kindly to giant unbroken blocks of text. Instead, short sentences, neatly spaced paragraphs, and clear headings are preferred.

It creates a better user experience.

A large majority of people tend to ‘skim’ rather than read articles, so using clear spacing and headings makes reading easier and more enjoyable.

6. Meta descriptions

People who find your page in search will see your meta-description before anything else (that’s the portion of text below the link that you click on in search results.)

Having a good meta-description can gain more traffic to your content and higher click-through rates.

Writing a good meta-description means that it will need to be short and clear, use no more than 150-160 characters and make sure to include your primary keyword.

It should be descriptive and succinct and provide an at-a-glance summary of your page.

7. URL structure

Lastly, check your URLs, they need to be formatted to indicate what your content is about, and tell search engines what the page contains

So –

goodsite. co/how-to-bake-a-cake

Provides much clearer information than:

goodsite. co/article-3

So make your article’s purpose clear by creating descriptive and concise URLs.

8. Advanced elements of on-page SEO

There are other advanced elements of on-page SEO such as :

🔹Keyword cannibalization.

🔹Topic clustering.

🔹Content auditing

Knowing how to optimize for things like featured snippets can be helpful, and gain a substantial amount of search traffic

This thread should cover the basics of on-page SEO and for those who operate a blog or website, it can help content to rank higher.

For help with your on-page SEO that’s tailored to your business, visit Content CEO